Marketing technology solutions and the MarTech ecosystem are rapidly changing. While vendor whitepapers and other content are readily available, there is limited, unbiased information for Marketing departments and CMOs. Which solution(s) result in the greatest ROI for a Marketing department? Which solution(s) are easy to integrate with the technologies and tools you already rely on?
A team of marketers and technologists are collaborating to provide this valuable information on MarTech solutions for Marketing departments and CMOs. MarTech Review is also helping clients run their marketing departments with a focus on leveraging the best MarTech solutions.
The Principal of MarTech Review is James Riseman, an industry veteran with 20 years of leadership experience in marketing, technology, and products, with leading companies like Rocket Fuel, MicroStrategy, Cisco WebEx, New Relic, and Nuance Communications. You can learn more about James on LinkedIn.
Steve Gershik is a Principal Consultant at MarTech Review. Steve has 20 years of global B2B marketing experience, including his roles as CEO of 28Marketing, a demand generation consulting company, and Founder of DemandCon, the demand generation conference. Previously, Steve was VP of Marketing at Eloqua, among other technology leadership roles. He is on the Executive Council of the Marketing Automation Institute, and has been named one of the Top 50 Leaders in Sales Lead Management by the SLMA. Steve is also in demand as a frequent speaker at industry conferences and webinars.
Mark Harnett is a Principal Consultant at MarTech Review. Mark has extensive experience in online, Search Engine Marketing, media buying, and lead generation. He has led these marketing efforts with companies like Complete Solar, Reputation.com, IMVU and Move.com. You can learn more about Mark on LinkedIn.
Lenny Eskin is a Senior Consultant at MarTech Review, with specializations in demand generation and marketing operations. He’s been generating demand, developing marketing strategies, and growing sales at both B2B and B2C businesses for over 8 years. Most recently, he’s led demand and marketing efforts at startups Heap, Showpad, and Andera. His data driven approach to generating demand includes a focus on marketing tool selection, digital tactics, marketing automation solutions, lead scoring, predictive analytics, and sales enablement solutions. Read more about Lenny on Linkedin.
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